Recent research indicates that British businesses face significant consequences when their washrooms are smelly and unclean, as negative reviews can cause a considerable drop in Tripadvisor ratings for hospitality establishments, averaging one full star.

Analyzing over 80,000 Tripadvisor reviews of 200 hospitality venues across the UK, the survey discovered that 92% of respondents have encountered unpleasant odors in public washrooms, with 78% expressing that this would discourage them from revisiting the same place. On the other hand, 76% revealed that a positive washroom experience would increase their likelihood of spending money at a business.

The primary factors leading people to avoid public washrooms were perceived uncleanliness and dirty toilets (68%), unpleasant smells (62%), the presence of human waste on the floor (52%), wet floors (47%), and a lack of soap (41%).

When asked to identify the types of businesses that generally offer the highest-quality public washroom facilities, hotel accommodations ranked the highest (47%), followed by banks and estate agents (9%). High street restaurants (30%), local pubs (23%), and bars (20%) were found to be lagging behind in this aspect.

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